Building an online business or presenting your company online is not that complicated nowadays. Neither it is expensive. The tools below will allow you to build the website, communicate with your workers and clients effectively. The last section may seem a little off the subject for the starters. You probably think that small businesses are easy to manage do not need the collaboration software to run them. Yet it is a bulletproof fact, that most small businesses remain small just because the owners failed to organize them right from the start.
Build a Strong Online Presence:
Are My Sites Up? – this is a paid service that is definitely worth every penny you’ll pay for it. You get informed once your website goes down almost instantly via sms or email.
WordPress – many look at WordPress as a blog software. But most webmasters know that currently WordPress is an ultimate website-building tool. This is an Open Source solution, which is completely free to use and develop, with ability to install plug-ins that will drastically contribute to the functionality of the site. You can add a forum, an online store or integrate the social networking tools like Twitter, Facebook and Google+ using multiple plug-ins available.
Google Webmaster Tools – with Google Webmaster Tools and Google Analytics you can increase the efficiency of your website and constantly track it. You can ensure that your website is indexed with the popular search engine and that it is user-friendly for the visitors.
Communicate and Present Your Business:
GoToMeeting – This is a paid online meeting tool (with free 30-day trial) that allows you to run online meetings with up to 15 participants. It also provides tools for webinars and trainings.
Skype – a free online communication software that needs no introduction, unless you’ve spent past decade in Turkish prison. Free tools like file transfer, desktop/selected window sharing and free voice calls to other Skype users. Paid features allow extending the functionality with business collaboration tools, call center setup and more.
Twitter – Most of us think of Twitter as just another social media offspring. You’ll be surprised to find out that many businesses use Twitter as a source of updates for their employees and clients.
Use Online Collaboration Software for Maximum Efficiency:
Basecamp – a project management tool with message board, file sharing and whiteboard. This project management solution is offered for free with limited functionality, and a 30-days free trial for the paid plans.
Comindware – Is an innovative online collaboration software that is flexible, fast and productive. Free task management solution is accessed via browser from any location. It also allows for the integration with your Microsoft® Office Outlook® software to work with issues, tasks, and calendar through its interface.
PB Works – an online project management tool with file sharing, easy browser access (including various mobile devices and platforms). Built-in user engagement tracking allows for improving the customer experience.
Socialtext – an saas platform with focus on providing maximum information on tasks and people that perform them in the company. Provide all users with the clear vision on the details and the progress of the company projects.
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